Privacy Policy

PixoryTech OÜ ("we", "our", or "us") respects your privacy and is committed to protecting your data. This Privacy Policy explains how we collect, use, and protect the information you provide when using the Drawly mobile app, website, and associated services.

1. Data We Collect

We may collect the following types of data:

• Contact information (such as email address if you contact support)
• Usage data (app interactions, feature usage, etc.)
• Device data (type, OS version, device ID, crash data)
• Subscription and transaction data (processed by Apple, not stored by us)

2. How We Use Your Data

We use collected data to:

• Operate and improve our services
• Provide customer support
• Monitor performance, crashes, and usage trends using analytics platforms such as Amplitude
• Measure marketing effectiveness using AppsFlyer
• Manage subscriptions and paywall events using Adapty
• Run advertising campaigns through third-party platforms, including Meta Ads (Facebook, Instagram)
• Comply with legal obligations

3. How We Share Your Data

We do not sell your data.

We may share your data with:

• Service providers who help us operate our app (e.g., analytics tools, subscription processors)
• Advertising platforms such as Meta to deliver personalized ads, where permitted
• Legal authorities, when required by law

All third parties are obligated to keep your data secure and use it only for specified purposes.

4. Data Retention

We retain your data only as long as necessary to fulfill the purposes outlined in this policy. Usage data may be retained in an aggregate form for analytical purposes.

5. Children's Privacy

Our services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If we learn that we have collected data from a child under 13, we will take appropriate steps to delete it.

6. Your Rights

Depending on your location, you may have rights under data protection laws, including:

• The right to access, correct, or delete your data
• The right to object to processing
• The right to complain with a supervisory authority

7. Security

We take appropriate technical and organizational measures to protect your data against unauthorized access, alteration, or destruction.

8. Third-Party Services

We use the following third-party tools to help operate our services:

• Amplitude – for usage analytics, feature performance tracking, and user behavior insights.
• AppsFlyer – for attribution tracking, campaign performance, and install source analytics.
• Adapty – for subscription management, paywall personalization, A/B testing, and revenue analytics.
• Meta Ads (Facebook, Instagram) – for running targeted ad campaigns based on anonymous event data.

These services may collect pseudonymized or anonymized data such as device information, interaction events, and subscription behavior. All third-party services operate under their own privacy policies. We recommend reviewing them:

• Amplitude Privacy Policy
• AppsFlyer Privacy Policy
• Adapty Privacy Policy
• Meta (Facebook) Privacy Policy

We do not share personally identifiable data with these services unless strictly necessary and only for the purposes described in this policy.

9. Data Transfers

Your data may be processed outside your country of residence, including in the United States or the European Union. We ensure appropriate safeguards are in place for international data transfers.

10. Changes to This Policy

We reserve the right to update this Privacy Policy from time to time. We will notify you of significant changes by updating the 'Effective Date' above.